Keynote Speaking vs. Motivational Speaking: Are They The Same?
March 29, 2016 Bradley Beatty 0 Comments
A lot of people have the misconception that motivational and keynote speakers are the same. Motivational speakers can be anyone, with the sole purpose of inspiring their listeners and their background doesn’t necessarily have to be related to the company’s field of expertise. Some seminars do this on purpose, but others make the mistake of hiring motivational speakers to workshops or meetings. Yes, they do inspire employees, but does the speaker give any takeaway information that could help the audience aside from words of encouragement? It’s unlikely.
But keynote speakers have that edge when it comes to knowledge and information dissemination. They base their speeches on constant updates of their knowledge in the field of business and provide a lot of information within a short period of time. They take time in researching about the company, applicable business modules, and have a clear understanding of the industry. They give the absolute truth about how to achieve success
and they accomplish that through studying the ins and outs of successful businesses and impart that knowledge onto their audience. Leadership, management and success are just some of the few topics that top speakers focus on that can bring the best out of any employee. They examine common practices that can not only generate success in the workroom, but can affect the company as a whole.
All of this might become a bit boring, so it is essential to take out any unnecessary parts and to give their audience the facts of success and how to achieve it. They also discuss issues within a company that might hinder its progress. They start from the core by talking to the employees and understanding their concerns. Resolving common issues and understanding the employees is one of the great things that keynote speakers accomplish within a 45-60 minute period and can ease the tension that they might have for their work.
But to become a Best speaker means you need to think out of the box when it comes to delivery and performance. That is why they use humor in addressing difficult topics. Humor may not sound like an essential trait for speakers, but it is actually needed to relate to their audience and to retain their attention. Incorporating humor make a speaker identifiable because they understand the troubles of the workplace. Mean co-workers, demanding bosses, and extra hours are just some of the few topics keynote speakers touch on and they add humor to it so that the problems don’t look too troubling. They approach the situation in a different light so that the audience not just understands, but relates to the topics as well.
Creating a performance that will stick with the audience requires motivation. It is the final ingredient that sets great keynote speakers apart, because they have already understood the value of engaging the audience. The information a keynote speaker provides about the industry and workroom issues wouldn’t do much good if he/she fails to motivate the audience. The audience’s reaction is the final step in every speech, and undoubtedly the most critical. Employers bank on the motivational capabilities these speakers have to boost the company’s morale and improve their employees’ performance while giving innovative information about their field. This factor is what drives companies to find the right speaker among many that only cater to the motivational aspect of speaking.
Understanding what to look for in a keynote speaker is important in achieving not just a successful meeting but higher performance levels as well. These things shouldn’t be underestimated when finding the perfect speaker because they can impact how well an employer performs in the long run.