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March 29, 2016

Keynote Speaking vs. Motivational Speaking: Are They The Same?

A lot of people have the misconception that motivational and keynote speakers are the same. Motivational speakers can be anyone, with the sole purpose of inspiring their listeners and their background doesn’t necessarily have to be related to the company’s field of expertise. Some seminars do this on purpose, but others make the mistake of hiring motivational speakers to workshops or meetings. Yes, they do inspire employees, but does the speaker give any takeaway information that could help the audience aside from words of encouragement? It’s unlikely.

But keynote speakers have that edge when it comes to knowledge and information dissemination. They base their speeches on constant updates of their knowledge in the field of business and provide a lot of information within a short period of time. They take time in researching about the company, applicable business modules, and have a clear understanding of the industry. They give the absolute truth about how to achieve success
and they accomplish that through studying the ins and outs of successful businesses and impart that knowledge onto their audience. Leadership, management and success are just some of the few topics that top speakers focus on that can bring the best out of any employee. They examine common practices that can not only generate success in the workroom, but can affect the company as a whole.


All of this might become a bit boring, so it is essential to take out any unnecessary parts and to give their audience the facts of success and how to achieve it. They also discuss issues within a company that might hinder its progress. They start from the core by talking to the employees and understanding their concerns. Resolving common issues and understanding the employees is one of the great things that keynote speakers accomplish within a 45-60 minute period and can ease the tension that they might have for their work.

But to become a Best speaker means you need to think out of the box when it comes to delivery and performance. That is why they use humor in addressing difficult topics. Humor may not sound like an essential trait for speakers, but it is actually needed to relate to their audience and to retain their attention. Incorporating humor make a speaker identifiable because they understand the troubles of the workplace. Mean co-workers, demanding bosses, and extra hours are just some of the few topics keynote speakers touch on and they add humor to it so that the problems don’t look too troubling. They approach the situation in a different light so that the audience not just understands, but relates to the topics as well.

Creating a performance that will stick with the audience requires motivation. It is the final ingredient that sets great keynote speakers apart, because they have already understood the value of engaging the audience. The information a keynote speaker provides about the industry and workroom issues wouldn’t do much good if he/she fails to motivate the audience. The audience’s reaction is the final step in every speech, and undoubtedly the most critical. Employers bank on the motivational capabilities these speakers have to boost the company’s morale and improve their employees’ performance while giving innovative information about their field. This factor is what drives companies to find the right speaker among many that only cater to the motivational aspect of speaking.

Understanding what to look for in a keynote speaker is important in achieving not just a successful meeting but higher performance levels as well. These things shouldn’t be underestimated when finding the perfect speaker because they can impact how well an employer performs in the long run.

February 29, 2016

The Basics of Failure Analysis in Printed Circuit Boards

As people discover more and more possibilities with technology, the demand for more advanced equipment and devices become greater. Though other more advanced solutions have been made, most complex devices still rely on integrated circuits assembled on printed circuit boards (PCBs). As manufacturers try to increase the complexity of their devices and at the same time try to decrease the size of their devices, there is greater pressure for PCB manufacturers to pack more circuitry into boards. It is only this way that they can satisfy demands for more complex devices that come in smaller packages.

Printed Circuit BoardsThe problem is, as these boards become denser with integrated circuits, the possibility for errors to occur also increases. The fact that more complex designs are created can lead to new types of flaws. These errors are even harder to fix the smaller the chips are.

To help in resolving flaws with printed circuit boards, these PCBs undergo a process called Printed Circuit Board Failure Analysis during the course of manufacturing. The procedure aims to detect any flaws of varying degrees of severity and perspectives.

Types of Flaws in Printed Circuit Boards

There are three major types of flaws that may occur in a PCB:

o Material defects

Each type of PCB has a precise set of specifications that have to be followed when they are built to avoid any material defects. A semiconductor, for instance, that does not follow the exact specifications in its design will not have the properties and functionalities that are expected of them.

o Faulty electrical connections

These errors often occur when there are trace materials where there shouldn’t be above the threshold. In this case, one common signal that a PCB has electrical faults is overheating in any area of the board. It is the failure analysts’ job to detect the source of the problem so they can be properly addressed.

o Physical breakdowns

It is not uncommon for physical breakdowns to occur. These can be anything form rust spots to fractured parts. Cracks are also common, but it is important to find out first what particular type of crack it is—brittle crack, fatigue crack, or environmental stress crack—so the underlying problem behind the physical breakdown may be resolved to avoid any further similar damage to the PCB.

Techniques for Detecting PCB Flaws

There are a lot of failure detection techniques used by analysts in order to properly diagnosis a PCB for possible faults. There is a specific type of detection technique that is used for every type of PCB flaw. Each type of technique also has sub-types.

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For instance, microscopy is a common method used in failure analysis. However, there are several types of techniques under microscopy, and they are used for detecting different flaws. Spectroscopy is used in detecting trace elements that may lead to material defects, while acoustic microscopy is used in detecting possible physical breakdowns that may have occurred in the printed circuit boards.

Each type of detection technique also has its own set of advantages and disadvantages. This is why it is important for PCB manufacturing companies to have professional failure analysts in their respective teams. A manufacturing firm must have someone reliable when it comes to efficiently identifying the specific type of technique that has to be used in detecting a specific type of fault so that it can be given the right resolution. The use of the correct type of technique is important not only in being able to produce quality printed circuit board products, but also to be able to save money in the failure analysis phase of the manufacturing process.

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